2 min read

Now is the Time to Develop Your 2021 Marketing Plan

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Don't wait for a New Year's resolution. Get your business on the right track now!

Those who jump headfirst into promotions and posts without a strategic marketing plan may wind up with something that looks good, but won’t perform well.

Why? Because it lacks a distinct, authentic, and sustainable brand “voice” to cut through the clutter of competitors and distractions. In other words, it misses the mark.

At Incite Creative, we encourage our clients to invest some time upfront to make sure marketing messages and creative solutions stem from a strategic foundation. Now, more than ever, it's critical to know who your audience is, what they really want and need from you, and how you'll deliver on that brand promise. This past year changed just about everything.

  • What's changed in your industry?
  • What's changed at your company?
  • How will you communicate that change and turn it into a positive?

A marketing action plan is a roadmap to success.

Just like personal advisors recommend you have a financial plan and an estate plan, business advisors strongly recommend that you have a growth plan. And you need marketing (not just "advertising") to grow and sustain for the long haul.

It’s all part of the plan.

Below is a list of initiatives we recommend you consider as part of your 2021 marketing strategy and planning:

  1. Benchmarking and goal setting
  2. Gain internal and external perspectives
  3. Competitor analysis
  4. Brand and message audit
  5. Persona building
  6. Customer journey mapping
  7. Marketing technology assessment
  8. Budgeting

Are you ready to make 2021 your best year yet? If so, then it's time to plan!

With the information above as our guide, we can then compile a plan that succinctly summarizes the research gathered to date, articulate your company or organization's unique value proposition, document benchmarks, and marketing activity, and clearly outlines the tactics taken to help you achieve them.

Let's get started!


About Incite Creative, Inc.: Incite Creative is a marketing advisory firm that works in an outsourced capacity. In short, we become your company's chief marketing officer (CMO) and do so virtually and efficiently — saving you time and money. Since 1999 we've had the pleasure of building and boosting brands for a core set of industries. Our thoughtful process, experienced team, and vested interest in our client's success have positioned us as one of the Mid-Atlantic's most sought-after marketing partners for those looking to grow their brand awareness and bottom line. Stop paying for digital and traditional services you may not need. Our retainer, no mark-up model means our recommendations don't come with any catch or commission. The advice we provide align with what you need and what fits within your budget. For more information, contact us at 410-366-9479 or info@incitecmo.com.