Increase Member Engagement with These 9 Video Marketing Tips
Video marketing may be the best way to convey member benefits and engage prospective and new members.
Running an association or other membership-based organization right now certainly has its challenges. In-person events have taken a significant hit and members are distracted by labor and supply chain shortages, lingering impacts from Covid, inflation, and more. Breaking through long enough to get their attention and convey member benefits and the corresponding value of membership fees can be a tough nut to crack. But the following video marketing tips can help you increase engagement with prospective, new and existing members.